On April 23, 2019, Mr. Zhang Zehua, an SEO expert of Pinchuan Company, was invited by Shanghai University of Finance and Economics to provide a two-day search engine marketing SEO and Weibo marketing training for a pharmaceutical company in Changzhou, Jiangsu at the Aoti Mingdu International Hotel. This online marketing training course is based on scientific marketing theory + simple IT operation skills combined with the actual situation of the pharmaceutical company. From customer positioning to product positioning, deep marketing essence content is refined to form text content. Combined with network marketing tools SEO and Sina Weibo, it is executed into the network marketing work to help the pharmaceutical company's network marketing staff in the field of search engine marketing and Weibo marketing to further improve the network marketing theory and network marketing skills Using the Internet to create customers to add bricks and mortar. The key content of the course includes enabling customers to take the initiative to find customers through search engine SEO optimization, operating corporate official micro and personal Weibo accounts to enhance customer trust, and practical methods for rapidly growing fans and promoting products. The pharmaceutical company attaches great importance to the methods of increasing high-quality fans on Weibo. Teacher Zhang Zehua gave about seven methods on how to quickly increase fans on Weibo, many of which were methods for increasing Weibo fans. The pharmaceutical company did not use it before the course, and the relevant network marketers of the pharmaceutical company said in the class that they would use it later.

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